Rainer Ziehm

Managing Partner, Executive Producer for Super77, Inc.

Co-Founder and CEO of Super77, Rainer helped shepherd the relaunch of Super77 from a work-for-hire motion graphics boutique to an IP-based video game studio. A native of Germany, Rainer grew-up on a working farm in the industrial midwest of Ohio in 1970s. A couple degrees in engineering and design lead to several stints developing practical and digital user interfaces in the1990s. Rising to creative director of an interactive studio before crashing during the 2001 dotcom bubble lead photographic trips around the world before launching a couple motion graphics studios and eventually Super77 video game studio.

Talk Description:

The Ups and Downs Creating Games with Influencers and Streamers
After 13+ years as a successful motion graphics studio working with Coca-Cola, Nike, Red Hot Chili Peppers, The Muppets, and more, Super77 shifted focus to creating video games integrating top YouTube influencers and Twitch streamers. Our debut game – Smile Inc – featured a top YouTuber and generated 1 million downloads in the first 24 hours, and 3+ million downloads in the first week to quickly become the #1 mobile game in the world. Fast Forward to now, Super77 has created LAMO, focused on gamers and gamer culture. In partnership with an industry-leading gamer agency, the top video gamers, and a major toy company, LAMO combines collectible AR-enabled vinyl figures, AR mobile app, and connected video game to create a holistic experience.