Jay has successfully negotiated and closed countless deals for licensing, development and distribution over the past 20 years. His consulting firm, The Powell Group, focuses on building positive relationships between various forms of media and the game space, and helping a wide variety of clients succeed in the video game industry. The firm tracks over 4,000 developers and another 750+ publishers globally. In 2018 he founded the "IndieGameBusiness" initiative to educate and empower industry professionals on the business side of gaming, with a focus on independent publishing and bringing new indie games to market. The initiative features a weekly podcast, a Discord community of over 5,000 industry professionals, multiple virtual business conferences each year and a new series of free online classes.