David Reid

Chief Marketing Officer, Behaviour Interactive

David Reid is a well-known veteran of the videogame industry with more than 20 years of marketing, publishing and development experience. As Chief Marketing Officer, he leads Behaviour’s efforts to launch and sustain the studio’s games across all platforms and connect with new audiences worldwide.

David’s impressive track record includes leading Microsoft’s marketing efforts for the release of Xbox 360, growing RIFT from zero to $100M in just nine months as Senior Vice President Publishing at Trion Worlds, and driving the critically acclaimed MMO EVE Online beyond 500,000 subscribers while CMO and Executive Producer at CCP Games. This talent for taking platforms and games to the head of their class is now being applied to Dead by Daylight and Behaviour’s growing roster of original titles.

David has an MBA from The Wharton School at the University of Pennsylvania and a BSc in electrical engineering and computer science from Duke University. He was a senior associate at McKinsey & Company in San Francisco and served as a Lieutenant in the United States Army.


Over the last decade, Canada’s gaming industry has risen to prominence and become a key player in the global games economy. According to a report from the Entertainment Software Association of Canada (ESAC), the Canadian games industry contributed $4.5 billion to the GDP, which was a 20% increase since 2017. Due to the incredible increase in talent coming to and found in the country, Canada has become the third-largest source of game development in the world.

So why are developers flocking to and growing in Canada? There is a multitude of reasons including the Canadian government’s willingness to provide financial support for studios through tax incentives, the increasing focus on gaming education, and of course the rise of mainstream gaming. Among companies such as Ubisoft Montreal, Next Level Games, and BioWare Edmonton, Behaviour Interactive is leading the way by being the largest independent game development studio in Canada. The company’s chief marketing officer David Reid will take audiences through his talk on the contribution of Canada to the global games industry, the reasons Canada is flourishing as a gaming hub, and the country’s future at snagging the top spot in global gaming.