As the metaverse moves from science-fiction to reality, the gaming industry isn’t the only industry paying attention. Everyone from JP Morgan to Hermes is staking out valuable property in this new frontier, for enterprises and consumers alike. As a cutting-edge expansion of the digital world, the metaverse leads us to questions about its potential impact on individuals and businesses—both positive and negative. From expert virtual agents to toxic language classifiers, this panel will riff on the possibilities of how responsibly curated AI and big data can help game publishers craft systemic, enterprise-scale approaches to sustain participation and experience satisfaction. Our panelists will also dive into the evolution of the metaverse from a video game world to a world of tremendous business potential across industries.