Studio Design Director for King
Personal bio –
I have worked in the games industry since 1998. I began in level design but soon became obsessed with game design and have worked my way up to the position of Studio Design Director. I have worked on various consoles including all of the PlayStation and Xbox family. Notable games I have worked on are Assassin’s Creed 3, Assassin’s Creed 4, Assassin’s Creed Syndicate, Operation Flashpoint Dragon Rising and Red River and the number 1 casual mobile franchise Candy Crush Saga.
Company bio –
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games.
We have developed more than 200 fun titles, and offer games that are enjoyed all around the world.
Our franchises include Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 293 million monthly active users as of third quarter 2017 across web, social and mobile platforms.
At King, we design games with a broad appeal, which allow people to play for a moment, then move on with their day and pick up their game later. Our games are also synchronised across platforms, allowing players to switch seamlessly between devices and platforms and continue their game wherever they left off, so they can play anywhere, any time and on any device. For us, this is encapsulated in the idea of bitesized entertainment.
We make our games available for free, while players can purchase virtual items priced relative to the entertainment value they provide. We embed social features in our games that enhance the player experience.
We also build on a unique and passionate company culture predicated on collaboration, humility and respect. We believe all of these elements in combination have made our games a great part of our players’ daily entertainment.
King has game studios in Stockholm, Malmo, London, Barcelona, Berlin and Seattle, along with offices in San Francisco, Malta, Tokyo and Bucharest.
King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.
From Core to Candy
This is my 20th year in working in the games industry. In that time I have worked for very small companies through to very large ones. I have also worked on small titles to big brand franchises. This talk initially covers my first 17 years of working in the games industry on to AAA titles of Assassin’s Creed for Ubisoft. I then moved to working at King and discovered the surprising similarities and large differences between working on very large scale casual games compared to AAA.
The takeaway for audience members would be – The key similarities and differences between working on AAA games to working in the casual space and the uniqueness of work on a Candy franchise title.