Director of Publishing Strategy at Epic Games
Keynote 2018 Description:
State of the Steam Marketplace
Steam, the biggest PC gaming platform and de facto marketplace for many game developers, has undergone tremendous change. Sergey Galyonkin, Epic’s director of publishing strategy, founded the Steam Spy data analysis tool, which has been a leading resource of market insights since 2015. This session will talk through Steam’s recent changes and their impact on games sales: the rise of China, the death of discoverability, the influx of low-quality titles, devs trying to outplay the algorithms, review bombing and other pleasant surprises. Also covered will be pricing strategies, best practices for launching on Steam, and survival tips for indie developers.