Randy Greenback

Co-Founder and Co-Chair

Randy has over 20 years of professional experience in video game development across PC, consoles, mobile and handhelds. He’s a hands-on designer and creative leader who has contributed to major franchises including Command & Conquer, Tom Clancy’s Rainbow Six, Lord of the Rings, Ghost Recon, America’s Army, Ratchet & Clank, & Breach & Clear. He has worked for several game studios and publishers including Westwood Studios, Red Storm Entertainment, Relevant Games, Ubisoft, Electronic Arts and Insomniac Games. Randy currently works with Gun Media as Executive Producer leading up the production side of their development adventures on titles like Friday the 13th: The Game. He’s a retro game collector, mentor, and staunch proponent of games for change.

Panel Description:

So you got a publisher, now what? (Negotiate!)

Panelist Include:
Randy Greenback
Tobe Sexton
Brandon Huffman
Trevor Schmidt

It happened! A publisher recognized your amazing talent and agreed on the conference floor to publish your game. Now, they’ve sent over a stack of documents. You want the money they offer, but you’re unclear on the terms they are demanding. This presentation will show you what it’s like to go from offer to signed deal, as a publisher and developer pursue their differing agendas, with their attorneys helping out along the way. It will explore key terms and things to look out for including licensing, money, rights and responsibilities and provide some insight into the reasons behind some of each sides’ demands.

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