Principal for Sonic Toad Media LLC
Rachel Presser is a game developer, writer, content strategist, and business educator from The Bronx. Living a life and digital media career by her design, Rachel’s diverse experience spans from games to live music to written word. A noted business-of-games speaker, Rachel is a frequent and trusted contributor to Gamasutra and long-time business instructor at Playcrafting. She has spoken at Indiecade, ECGC, Gameacon, the North American Basic Income Congress, and several other conferences and events. Her mix of financial and gaming industry experience coupled with playing in hardcore bands have made her a sought-after speaker in the entrepreneurship sphere.
When she’s not engaged in media hustling, Rachel can be found at game jams, punk shows, and the marshes of the southeast Bronx being surrounded by local amphibians.
Video game programs in schools are on the rise but students aren’t getting the business foundation and early professional development they need. People from a variety of other backgrounds have long-held dreams of working in games, but don’t think they can (or should) quit their day jobs to go indie. As for procuring studio employment? Even before the very recent devastation with Telltale, Capcom, and other large studios, Indeed was reporting that video game job postings declined 65% and the Bureau of Labor Statistics reported that less than 65,000 people are employed in the United States in game dev roles with only 6% in job growth expected by 2024. This isn’t even getting into the statistics on indie games, though with Steam releasing 180 games per week post-Greenlight it’s safe to say competition is fiercer than ever, and these traditional paths of “just get a job at a studio” or “don’t quit your day job while you go indie” are not going to cut it anymore.
Led by Rachel Presser who’s had an incredibly non-linear games career and blend of games-adjacent and development team roles, Amanda Kirk and Chase Bethea will also speak on this panel about building a games career by your design. Attendees will learn about career options in games-adjacent fields and how to structure their careers- and lives- how they want. This panel is ideal for attendees pondering a career change or would like to work in games but aren’t sure which (if any!) development roles would best suit their skill sets.
There is so much more to working in games than studio employment and going all in as an indie developer: learn about your options in academia, marketing, entertainment, and more!