Joelle Dietrick

Assistant Professor of Art and Digital Studies at Davidson College

Joelle Dietrick’s paintings, drawings, and animations explore contemporary connections to place through the lens of housing markets and seaports. Her work has been shown at the Museum of Contemporary Art Jacksonville, Transitio_MX in Mexico City, TINA B Festival in Prague and Venice, Museum of Contemporary Art (MCA) Chicago, MCA San Diego, Long March Space Beijing, ARC Gallery Chicago and Soho20 New York. She has attended residencies at the Künstlerhaus Salzburg, Anderson Ranch, the Virginia Center for the Creative Arts, Banff Centre for the Arts, and the School of the Visual Arts and received grants and fellowships from the National Endowment for the Arts, the University of California, Florida State University, the Deutscher Akademischer Austausch Dienst (DAAD), the Pollock-Krasner Foundation and Fulbright U.S. Scholar Program.

Talk Description:

Tally: Gamifying Your Personal Data

This talk will discuss details of the production of Tally, a browser extension that gamifies the systems that monetize data about your online activity. It does this by co-opting the tools of advertising and social media, and industry methods of data collection and market segmentation. The extension then layers playful references to a user’s data trail through visuals like “product monsters” and leaderboards ranking how well users score in actual advertising marketing categories. The result is an ongoing competitive multi-player experience that is fun, empowering, and educates the public about the problem of surveillance-based advertising. Tally will be launched in spring 2018, co-produced by Sneakaway Studio and a class called Humanities Startup at Davidson College. A beta of the game can be viewed here

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